BLD
BLD (My BLD Store) specializes in premium smoking accessories designed for discerning smokers. Their product range includes high-quality rolling papers, pre-rolled cones, wraps, grinders, ashtrays, and other accessories. BLD prides itself on offering well-crafted, stylish, and functional products tailored to enhance the smoking experience, combining modern aesthetics with top-tier usability.
Category
F&B
Service Provided
Packaging Design
The Goal:
Our goal was to design unique and bold packaging that not only reflects BLD’s premium, edgy brand identity but also appeals to their youthful, modern audience. The packaging needed to stand out on shelves, ensuring strong brand recall and offering an elevated unboxing experience.
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The Challenge:
The challenge lay in creating packaging that strikes a balance between bold, eye-catching visuals and the premium, sophisticated image BLD wanted to convey. Additionally, the packaging needed to be functional, sustainable, and compliant with industry regulations, all while differentiating the brand in a competitive market.
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The Result
We delivered packaging designs that are visually striking and distinctly BLD—incorporating bold colors, clean layouts, and subtle yet premium detailing. The new packaging successfully enhanced brand visibility, resonated with their target audience, and elevated the overall brand perception, contributing to increased shelf appeal and stronger customer engagement.
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