Karyan
Karyan Infratech is a leading real estate developer known for its innovative design, uncompromising quality, and customer-focused approach. With a presence across major Indian cities, Karyan specializes in residential, commercial, retail, hospitality, and township projects. Their key offerings include Avenue IV, Streetwalk, and Square, all crafted to blend modern architecture with functionality. Emphasizing sustainability and integrity, the company has established a strong brand reputation through partnerships and successful project executions.
Category
Real estate
Service Provided
Billboard design and Concept Ideation
The Goal:
To build anticipation and buzz for the upcoming mall by strategically designing a teaser billboard campaign. The focus is to intrigue and excite the audience, hinting that something extraordinary is on the horizon without revealing too much. The messaging should be minimalist yet bold—sparking curiosity and conversations. Suggested phrases: "Something Grand is Coming...", "The Future of Shopping is Near", or "Get Ready to Experience More." The key is to create an air of mystery while positioning the mall as the next big destination.
1
The Result
We crafted something truly extraordinary—a visually captivating masterpiece that hints at a vibrant, playful haven and a shopper’s paradise, yet shrouds its full identity in mystery. The design flirts with curiosity, leaving passersby intrigued and eagerly anticipating what’s to come, without giving it all away. It’s a delicate dance between revelation and secrecy, perfectly engineered to ignite imagination and conversation.
2
